Apr 16, 2025 3:19:35 AM

Case Study: Future Food Leaders Day at Fi Europe in Frankfurt

The food and ingredients industry is rapidly evolving, along with the demand for fresh talent and innovative minds. As part of Fi Europe in Frankfurt, the Future Food Leaders Day set a new benchmark by bringing together students and ingredient companies, while also introducing Fi Europe as the world's leading trade fair for F&B ingredients to emerging talent.

This unique initiative provided aspiring professionals with invaluable career insights, networking opportunities, and firsthand exposure to cutting-edge industry innovations. From the first idea to strategic planning and targeted outreach to on-site support, akp Communications ensured seamless execution, maximizing engagement between students and top players in the food industry.

Building Bridges Between Students and Industry Leaders

The Future Food Leaders Day was designed to connect talented students with leading food and ingredients companies, positioning Fi Europe as a key career hub. The initiative aligned with Fi Europe's "Connect the Disconnected" strategy, ensuring that students – who represent the next generation of industry professionals – were given access to the event and actively engaged with companies shaping the future of food.

Strategic Planning and Execution

Many students are unaware of career opportunities in the food and ingredients sector, making it essential to reach them where they are most active – on social media, through university career centers, and directly via their faculties. To maximize engagement, akp Communications implemented a multichannel outreach strategy that combines an on-site promotion event at the University of Hohenheim, an Instagram campaign, LinkedIn engagement, and direct outreach to university faculty and study secretariats. This ensured that the event reached motivated, high-potential students who were actively exploring career paths in the industry. By creating compelling communication materials and leveraging key academic networks, akp successfully positioned the Future Food Leaders Day as a must-attend event.

Key Objectives of the Event:

✔ Facilitating meaningful connections between students and industry leaders.
✔ Providing exclusive insights into career opportunities within the food industry.
✔ Strengthening Fi Europe’s role as a bridge between academia and industry.
✔ Offering added value to exhibitors by introducing them to young, motivated talents.

Event Highlights: Learning, Networking, and Industry Insights

The Future Food Leaders Day featured expert discussions, guided tours, and direct career guidance – offering students valuable industry insights.

Panel Discussion with Industry Experts

Moderated by Hans-Ulrich Frech, the discussion brought together experienced professionals to share insights on industry trends, career opportunities, and the future of the food and ingredients sector.

Networking & Career Guidance

Companies actively connected with students, offering advice and perspectives on entering and growing within the industry.

Exclusive Guided Tour at Fi Europe

Students visited selected exhibitor booths, including BENEO, Gelita, and Stern Wywiol Group, for a first-hand look at industry innovations, career prospects, and technological advancements.