Longevity – the science of healthy aging – has evolved into a global megatrend. With increasing life expectancy and a growing awareness of wellbeing and vitality, demand for innovative nutritional solutions is growing across all markets. The Vital Nutrients Symposium 2025 created a unique platform to explore what’s next in this dynamic field.
An industry-led initiative with a clear mission
The event was initiated by four leading players in the functional micronutrients sector:
Kaneka Medical Europe, Gnosis by Lesaffre, AstaReal, and Alzchem Group. Their common goal: to create a platform where science, market trends, and product innovation come together – with a specific focus on longevity-focused supplements and functional food applications.
On April 2 and 3 2025, experts, innovators, and brand leaders gathered in Kassel, Germany, for two days of knowledge sharing, strategic discussion and networking.
Science meets application: Highlights from the symposium
The symposium provided in-depth insights into the role of micronutrients in supporting vitality, functionality, and resilience throughout the aging process. Topics ranged from scientific mechanisms to formulation strategies and consumer expectations.
Selected highlights included:
- Dr. Charlotte Pfeilschifter (Denk Ingredients) introduced a systems biology perspective on longevity, emphasizing the interplay between mitochondrial energy production, inflammatory processes, and cellular defense mechanisms.
- Dr. Svent Haufe (PWA Group) highlighted the importance of cognitive function and stress resilience in healthy aging – calling attention to the brain as a critical (and often underestimated) bottleneck in longevity.
- Nils Behrens (Sunday Natural) provided a brand and marketing perspective, focusing on trust, transparency, and the emotional value of longevity supplements in the consumer market.
In addition, presentations from industry experts highlighted the biological relevance and application of key micronutrients to support longevity:
- Ubiquinol as the bioactive form of CoQ10, essential for mitochondrial function and oxidative stress reduction
- Creatine as a cellular energy buffer for muscles and brain
- Astaxanthin as a powerful antioxidant with proven benefits in cellular protection and performance
- Bioactive compounds such as SAMe and vitamin K2, supporting metabolic and cardiovascular health
Taken together, these presentations painted a comprehensive picture of the multifactorial approach needed to support healthy aging – combining cutting-edge research with practical application.
The role of akp Communications: 360° event communication, invitation and ticketing
As communications partner, akp Communications supported the symposium with a wide range of communication services – developing a cohesive communications strategy that made the event not only visible, but truly impactful.
Messaging and Branding
- Development messaging framework according to positioning
- Branding Vital Nutrients Symposium – Longevity
- Logo design, color palette, typography and design templates
- Visual asset creation for website, social media, print & on-site branding
- Creation and production of roll-up banners, presentation templates, bags, name tags, etc.
Digital infrastructure and ticketing
- Landing page informing about the event concept, speakers, programme, location and booking options via Hubspot
- Integration of the ticketing & payment system with Stripe
- Content management and technical support throughout
Campaign implementation
- Multi-stage B2B email campaign from the initial save-the-date to the final CTA.
- LinkedIn event profile with posts and information on event and speakers
- Organic & paid LinkedIn campaign with carousel ads
Community & attendee management
- Handling of inquiries, registrations and confirmations
- On-site support
- Photography and videography
Outcome: Positioning Longevity as a future-facing opportunity
The Vital Nutrients Symposium 2025 has established itself as a forward-thinking event in a highly specialized and dynamic field and made clear that longevity is more than a trend – it’s a strategic growth opportunity for nutraceutical and food brands.
For us at akp Communications, this was an exciting and rewarding project. It brought together our core expertise in B2B communications, event marketing, digital content and event branding – all wrapped up into one well-rounded campaign.
The Vital Nutrients Symposium 2025 was a great success – with inspiring speakers, insightful presentations, and an engaged audience. The organizers were pleased with the outcome, and the feedback from participants was overwhelmingly positive. Everyone agreed that this was just the beginning of a new event series dedicated to the most exciting trends in micronutrients. The next edition is planned for autumn 2026 – and we hope to be part of it again!
Want to create lasting impact with your next industry event?
We’d love to help. Let’s talk.
📩 hello@akp-communications.com