Why we’re not a full-service agency (and why that’s a good thing)

To be full-service or not to be? To misquote Shakespeare, in PR, that is the question. At akp Communications, our answer is crystal clear: we can do a lot, but we can’t—and don’t want to—do everything. And that’s exactly why our clients get the best results.  

You might be wondering: why wouldn’t an agency want to do it all? Wouldn’t it be easier to offer every service under one roof? Maybe. But easier doesn’t always mean better. Here’s why we believe that being selective about what we offer is the key to delivering top-quality work for our clients. 

The problem with “Jack-of-All-Trades” agencies  

Full-service agencies often promote themselves as one-stop shops, capable of handling everything from PR and branding to website development, photography, video production, and more. Sounds convenient, right? But there’s a catch: when you try to be good at everything, you often end up being great at nothing. 

Think about it. Would you hire the same person to take wedding photos, design your website, and shoot a TV commercial? Probably not. Each of these tasks requires a unique skill set, years of experience, and a deep understanding of the specific field. A full-service agency might have all these services in-house, but that doesn’t mean they have the best experts for each one. Often, it means they have generalists who can do an okay job—but not an outstanding one. 

And let’s be honest: in today’s competitive world, okay just isn’t good enough. 

What we do (and what we don’t do) 

At akp Communications, we know what we’re great at—and we stick to it. Our expertise lies in strategic communications, PR, content creation, and brand storytelling. But when it comes to specialized services like food photography, website programming, or feature film production, we don’t pretend to be experts. Instead, we collaborate with the very best specialists in the field. 

Need a stunning product photoshoot? We’ve got a network of incredible photographers, each with their own niche—whether it’s food, lifestyle, or industrial photography. Looking for a high-quality corporate video? We’ll connect you with a top-notch film crew and ensure everything runs smoothly. Want a state-of-the-art website? We’ll find the best developer for your needs and make sure the final product aligns with your brand identity. 

Why our approach works  

• You Get the Best People for the Job 
  Instead of settling for a “good enough” in-house team, you get hand-picked specialists who are the experts in their respective fields.
• We Stay Focused on What We Do Best 
  By not trying to do everything, we ensure that the services we do offer are truly excellent. 
  
• It’s More Efficient and Cost-Effective 
  With a full-service agency, you might end up paying for a big team with skills you don’t even need. Our approach ensures that every euro you spend goes directly into top-quality results. 
• We Keep the Big Picture in Mind 
  Even though we don’t do everything in-house, we take the lead on your project. We make sure all moving parts come together seamlessly—so you don’t have to worry about a thing. 

The end result? Excellence.

Our goal is to make sure that every part of your communication strategy reflects the quality and professionalism of your brand. Whether it’s a press release, a brand story, a video, or a social media campaign, we bring in the right people, oversee the process, and ensure everything aligns perfectly. 

Because in the end, that’s what really matters: getting the best results. Not checking a box that says, “we do it all.” 

So, if you’re looking for an agency that focuses on what it does best and surrounds itself with the best experts for everything else—then we should talk. Because at akp Communications, we don’t believe in full service. We believe in great service.